Definition of Culture

  Components of Culture in International Marketing 🌎✨ Businesses that expand internationally soon discover that culture has a significant impact on marketing tactics and consumer behavior. Even if you have the greatest product in the world, your marketing efforts may fail if you don't know the local way of life. What are the main cultural elements that can influence your worldwide marketing strategy, then? Let's dissect it! 😎 Language 🗣️💬 Although it goes beyond simply translating words, Language is arguably the most evident cultural factor to take into account. It involves comprehending the subtleties, idioms, and connotations of the languages used in many nations. Words, phrases, and even product names can influence a brand. For example, when KFC expanded into China , it had to modify its marketing and product offers. They cleverly changed the slogan from "Finger-lickin' good" to "Eat it, just like the locals do." because the former didn't ...