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Definition of Culture

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  Components of Culture in International Marketing 🌎✨ Businesses that expand internationally soon discover that culture has a significant impact on marketing tactics and consumer behavior. Even if you have the greatest product in the world, your marketing efforts may fail if you don't know the local way of life. What are the main cultural elements that can influence your worldwide marketing strategy, then? Let's dissect it! 😎 Language 🗣️💬 Although it goes beyond simply translating words, Language is arguably the most evident cultural factor to take into account. It involves comprehending the subtleties, idioms, and connotations of the languages used in many nations. Words, phrases, and even product names can influence a brand. For example, when KFC expanded into China , it had to modify its marketing and product offers. They cleverly changed the slogan from "Finger-lickin' good" to "Eat it, just like the locals do." because the former didn't ...
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Definition of Culture

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 What is culture? Culture is more than just a word, it’s a way of life. It shows up in the food you eat, the clothes you wear, the language you speak, and even in how you make decisions, like what products to buy. In other words, culture is the way we think and do things, often passed down from generation to generation. Everything we create and accomplish as members of a society, whether art, music, literature, architecture, sculpture, philosophy, religion, or science is a reflection of our culture. Culture in international marketing refers to the shared values, beliefs, customs, and traditions of a particular group or society that influences how people think, feel, and behave, including how they make purchase decisions. And in international marketing culture impacts many things such as how products are designed, packaged, advertised, and how companies communicate with consumers. So, understanding cultural differences is very important for developing successful marketing strategi...
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