Definition of Culture

 What is culture?

Culture is more than just a word, it’s a way of life. It shows up in the food you eat, the clothes you wear, the language you speak, and even in how you make decisions, like what products to buy. In other words, culture is the way we think and do things, often passed down from generation to generation. Everything we create and accomplish as members of a society, whether art, music, literature, architecture, sculpture, philosophy, religion, or science is a reflection of our culture.

Culture in international marketing refers to the shared values, beliefs, customs, and traditions of a particular group or society that influences how people think, feel, and behave, including how they make purchase decisions. And in international marketing culture impacts many things such as how products are designed, packaged, advertised, and how companies communicate with consumers. So, understanding cultural differences is very important for developing successful marketing strategies that connect well with local consumers. If we ignore the culture differences, it can lead to miscommunication, misunderstanding and even failure in new market.

 

Why is culture important in international marketing?

Culture in international marketing is like learning the unique personality of each country so that a brand can connect with people there.

Increasing loyalty and trust is one of the important of culture in international marketing. When brand of a company show that they respect and understand local customs and values, it helps them earn trust from customers. They can do this by celebrating important holiday and traditions in their advertising. For example, if a company mentions Diwali in India or Lunar New Year in China, it shows they care about the culture.

This makes people feel valued and appreciated. When consumers feel understood, they are more likely to choose that brand again. As we know trust is important for loyalty, and brands that learn about their customer’s cultures often keep them as long-term customers.

Another crucial aspect of culture in international marketing is building personal connections. Brands may build a deep emotional bond with customers by honoring regional customs and cultures. For example, brands can produce charming advertisements that fit the festive atmosphere on special events or holidays. Companies invite consumers to submit images of their holiday celebrations using their products as a way to encourage people to share their holiday experiences. This fosters a sense of community where individuals are drawn to the brand and to one another. Establishing a personal connection with consumers helps boost brand loyalty.

Video Presentation: 

References:

1-    Hofstede, G. (1997). Cultures and Organizations: Software of the mind. New York: McGraw Hill.

2-    https://coolerinsights.com/2024/01/culture-international-marketing/

25 Jan 2024 — Culture, with its diverse traditions, behaviours, and values, plays a pivotal role in shaping consumer behaviour.

Thank you for reading our blog, till next time.👋

Sincerely,  

(Abdul Khaliq Dawlat)