Definition of Culture

 What is culture? Culture is more than just a word, it’s a way of life. It shows up in the food you eat, the clothes you wear, the language you speak, and even in how you make decisions, like what products to buy. In other words, culture is the way we think and do things, often passed down from generation to generation. Everything we create and accomplish as members of a society, whether art, music, literature, architecture, sculpture, philosophy, religion, or science is a reflection of our culture. Culture in international marketing refers to the shared values, beliefs, customs, and traditions of a particular group or society that influences how people think, feel, and behave, including how they make purchase decisions. And in international marketing culture impacts many things such as how products are designed, packaged, advertised, and how companies communicate with consumers. So, understanding cultural differences is very important for developing successful marketing strategi...